Email newsletters

A forwarding email account (see Email forwarding) keeps a subscriber list. Publishing a post to it sends the post as a newsletter to every active subscriber. Microsoft 365 and IMAP mailboxes do not send newsletters. Only those who can be emailed receive it: see Consent and limits below.

Subscribers

1. On the email account's row click Settings. Newsletter subscribers shows the counts: active, unsubscribed, bounced.
2. Click Manage subscribers. Adding and removing subscribers is for owners and admins; other roles see View subscribers instead, with the list and Search addresses only, and the note "Only an owner or admin can add or remove subscribers."
3. In the box Add subscribers - one per line or comma separated; Name <address> works too, paste the addresses and click Add. The result reads, for example, "12 added · 3 already on the list · 1 invalid". Up to 5,000 addresses per paste. Before adding, say how these people agreed (they signed up themselves, or you are importing a list of people who agreed and confirm it) and where they agreed.
4. Use Search addresses to find someone, and Remove to take them off the list: the window Remove subscriber? asks first ("[address] will no longer get this channel's newsletters. You can add the address again later."); click Remove to confirm. If the removal fails, the reason appears in red above the list. Each row shows Active, Unsubscribed or Bounced.

Sending

• Create a post and choose the email account as a target. The first line becomes the subject; the rest is the body; attached images are embedded. Approval and scheduling work as for any account.
• Every email carries a personal one-click unsubscribe link; unsubscribing marks the address Unsubscribed and it is skipped from then on.
• An address that bounces permanently is marked Bounced and skipped next time.
• Replies to a newsletter go to your own address (the account's address), not into the inbox.

Consent and limits

• Addresses added before you were asked how the people agreed are not emailed until you add them again and say how; the result then counts them as able to be emailed.
• People who unsubscribed from any of your lists, bounced, are on your suppression list or withdrew email consent are never emailed and are not added again. An address you removed yourself can be added again.
• Newsletters and email broadcasts sent through OmniBrand's mail server share a daily allowance by plan: Free 100 recipients, Starter 1,000, Pro 5,000, Agency 20,000, Enterprise no limit. It starts again at 00:00 UTC; recipients over it are not sent later on their own. On the Free plan your lists hold up to 500 active subscribers in all.
• The account owner's email address must be confirmed before newsletters are sent.

Newsletter or email broadcast?

• A newsletter is a post: you write it in Create, publish it to the email account (next to the same post on your social accounts, if you like), and it goes to every active subscriber of that account, with the first line as the subject. Subscribers who cannot be emailed are skipped (see Consent and limits).
• An email broadcast (Engage → Email broadcasts, see Email broadcasts) is a one-off email written for email: its own subject, preview text, button and the person's first name. It can go to this account's subscribers and to contacts who agreed to email marketing (a list or segment of them, too), and it has a simulation, a test email to yourself, a schedule, the messaging rules (send windows and frequency caps) and results per person: delivered, clicks, unsubscribes and bounces. It can be part of a campaign.
• Both are sent from the same account, with its Sender name and its address for replies, and share its subscriber list: someone who unsubscribes from either one is Unsubscribed on the list and gets neither again. The sender shows as the Sender name followed by "via OmniBrand".