Connect an Instagram professional account through its Facebook Page. Instagram login is coming soon.
Connect Instagram to publish to it. Answering comments, mentions and direct messages from the inbox is coming soon.
Before you start
- You are an Owner or Admin in OmniBrand.
- The Instagram account is a professional account (Business or Creator). A personal Instagram account cannot be connected; switch it to professional in the Instagram app first: tap your profile picture, then the menu (☰) → Settings and activity → Account type and tools → Switch to professional account.
- Only for the Facebook Page route: the Instagram account is linked to a Facebook Page you manage.
- Instagram accounts connect through a Facebook Page (see below): any professional account linked to a Facebook Page you manage can connect, publish and read its insights. Connecting with Instagram login (no Facebook Page) is coming soon, so for now the Instagram card's Connect button opens the Facebook Page route, and Instagram login is the link Connect with Instagram login under it. Messages and comments from Instagram in the inbox are coming soon too: until then the account's row says Messages and comments from Instagram in the inbox are coming soon. Posting works now. (the Instagram card itself says Inbox: coming soon. Posting works now.). That is expected; Reconnect does not change it.
Step by step: with Instagram login (no Facebook Page needed)
Signed in to this platform on your phone rather than on the computer? The connect window also shows a QR code: see Connect an account from your phone.
- Set up → Accounts → click Instagram Business under Connect an account (or + Connect another on its card). Until Instagram login opens to everyone, this button connects through a Facebook Page (see the next section); use the link Connect with Instagram login under it instead.
- Instagram's window opens. Log in to the Instagram account and allow the permissions: basic profile, content publishing, comments, messages and insights.
- Back on Accounts the account appears as a row, named with its @username.
Step by step: through a Facebook Page
- On the Instagram card click Connect through a Facebook Page instead. Until Instagram login opens, Connect itself opens this route.
- Meta's window opens. Log in to Facebook and tick the Page that the Instagram account is linked to (and its Instagram account if Meta lists it separately).
- The Instagram account appears as a row. If the Pages you ticked have more than one Instagram account, the window Choose which accounts to connect opens first: tick the accounts to connect and click Connect selected.
If the card shows only Connect and no Connect through a Facebook Page instead link, the Connect button already uses the Facebook Page route.
What happens next
- Publish images, videos and carousels (up to 10 items) with a caption of up to 2,200 characters. Instagram does not accept text-only posts.
- Comments, mentions and direct messages in the inbox are coming soon. Once they open, your reply goes back on Instagram, and replying to a mention (someone tagging you as @yourname in their comment or post) needs the account connected through a Facebook Page.
- Audience stats are collected. Retract is not available: the card says Posts can only be deleted in Instagram Business.
If something goes wrong
- Instagram signed you in but would not let OmniBrand read this account. - Instagram accepted the sign-in but refused to share the account, usually because it is a personal account. To fix it:
- In the Instagram app, tap your profile picture, then the menu (☰) → Settings and activity → Account type and tools → Switch to professional account, and choose Business or Creator.
- In OmniBrand go to Set up → Accounts and click Instagram Business under Connect an account again.
- If the account is already professional, connect it through its Facebook Page instead (see Step by step: through a Facebook Page), or contact support.
- The sign-in worked, but no eligible account was found. - through a Page: the Facebook Page has no Instagram professional account linked to it. Link it (Meta Business Suite → Settings → Instagram), then connect again. With Instagram login: the account is not a professional account.
- Reconnect on the row opens the same sign-in the account was connected with: Instagram's window for Instagram login, Meta's window for an account connected through a Page. After Disconnect OmniBrand no longer knows which one was used, so Reconnect opens Instagram login; for an account you connected through a Page, click Connect through a Facebook Page instead on the Instagram card.
- Messages stop arriving - check the badge; Reconnect if it says Sign-in expired or Disconnected.
Stories
- On Create, the account's Post as choice has Post and Story. Post is the default: a video still goes out as a Reel.
- Story posts one picture (JPEG or PNG) or one video (3 to 60 seconds; upright 9:16 is best) as an Instagram Story. It shows for 24 hours and has no caption, hashtags or first comment. After it goes out the post page says Published as a Story, and its views and reach are collected while Instagram keeps them (about 24 hours). Instagram gives a Story's numbers only once at least 5 people have viewed it; until then the post page says "Not enough viewers yet: Instagram shares Story numbers once at least 5 people have seen it." and OmniBrand keeps asking for the numbers during the Story's first 24 hours.
The check before Meta's window
On Set up → Accounts, when you click Instagram Business under Connect an account, or Connect, + Connect another, Connect through a Facebook Page instead or Connect with Instagram login on the Instagram card (or Instagram in the setup wizard), the window Before you connect Instagram asks first: Is your Instagram a Professional account (Business or Creator)?
- I'm ready, continue opens Meta's window. This browser remembers the answer and does not ask again.
- Show me how shows the steps. Switch to a Professional account: in the Instagram app tap your profile picture, then the menu (☰) → Settings and activity → Account type and tools → Switch to professional account, and choose Creator or Business. It is free and can be undone.
- Link a Facebook Page to it (OmniBrand connects Instagram through its Facebook Page): in the Instagram app, on your profile, tap Edit profile, then Page under Public business information, and choose or create your Page. When Meta's window asks which Pages to share with OmniBrand, tick that Page. With Connect with Instagram login no Page is needed.
- Not now, or the window's close button, closes the window; nothing is connected.
- If Meta signs you in but shares no Instagram account, the page shows Meta signed you in, but no Instagram account was shared with the same steps. Do them, then click Connect again.