Looking for a Hootsuite alternative? What OmniBrand offers
If you are comparing Hootsuite with other tools, this is what OmniBrand includes, point by point, each one checkable in the help centre. We do not describe other products here.
| What to check | OmniBrand |
|---|---|
| Use your own AI provider key | Yes: Anthropic, OpenAI, Google Gemini or xAI Grok, billed by the provider, no OmniBrand markup. Guide |
| Platforms you can publish to | Facebook, Instagram, YouTube, Google Business Profile, Threads, Telegram, Bluesky, Mastodon, X, LinkedIn, TikTok, Pinterest and email newsletters. Guide |
| WhatsApp Business in the inbox | Yes: your own number, messages and voice calls, templates and broadcasts to opted-in contacts; Meta bills you directly. Guide |
| One inbox for social, chat and email | Yes: comments, DMs, mentions, reviews, WhatsApp, website chat and email, with assignment and internal notes. Guide |
| Interface in your team's languages | 10 interface languages (English, Arabic, French, Spanish, Portuguese (Brazil), German, Turkish, Indonesian, Hindi, Urdu), chosen per person; right-to-left for Arabic and Urdu; help centre in every language. Guide |
| Messaging rules | Quiet hours in each recipient's local time and frequency caps. Guide |
| Prices in your local currency | Saudi riyals in Saudi Arabia, US dollars elsewhere. Guide |
| Multi-step approvals | Up to five named steps before a post can go out, with a recorded decision at each. Guide |
| Agencies and several brands | One workspace per client, client review links, and reports in your brand's colours. Guide |
| Free plan | Yes, no card needed; limits are on the pricing page. Guide |
| Data export and deletion | Full workspace export as JSON, contacts as CSV, account deletion after 30 days on request. Guide |
| API and webhooks | Developer API keys (read, or read + write) and signed outbound webhooks. Guide |
This page describes OmniBrand only. Features and prices of other products change; check them on each vendor's own website.
Questions to ask any vendor
- Who pays for AI, and is there a markup on top of the provider's price?
- Which of your platforms only publish, and which also bring comments and messages into the inbox?
- Is WhatsApp Business connected with my own number, and who bills the messages?
- Is the product itself available in my team's languages, including right-to-left ones, or only the content?
- Can I export all my data and delete my account myself?
- What does the price include per month: accounts, posts, members, AI?
Looking for an alternative to Hootsuite, Buffer, Zoho Social
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