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Threads (coming soon)

Coming soon: sign in with Threads to publish, and to answer replies to your posts from the inbox.

Connect Facebook Pages, Instagram and ThreadsWatch on YouTube

Threads is coming soon. It is listed under Coming soon on Set up → Accounts and cannot be connected yet. The steps below apply once it opens.

Before you start

  • You have a Threads profile. Threads profiles are created from an Instagram account, so create it in the Threads app first.

Step by step

Signed in to this platform on your phone rather than on the computer? The connect window also shows a QR code: see Connect an account from your phone.

  1. As an Owner or Admin: Set up → Accounts → click Threads under Connect an account.
  2. The Threads window opens. Log in and allow OmniBrand to read your profile, publish, delete posts, read insights, and read and manage replies.
  3. The profile appears as a row, named with its @username.

What happens next

  • Publish text of up to 500 characters, images, a video or a carousel of up to 20 images and videos (a post with several images, or a video with images, goes out as one carousel). Retract works; audience stats are collected.
  • Threads does not push replies to anyone, so OmniBrand checks your recent posts for new replies about every ten minutes and puts them in the inbox.

If something goes wrong

  • The row shows [n] features not permitted - a permission was not granted. Click Reconnect and allow them all.

Official references

Checked against the product on Oct 25, 2026

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