Threads
Sign in with Threads to publish, and to answer replies to your posts from the inbox.
Before you start
- You have a Threads profile. Threads profiles are created from an Instagram account, so create it in the Threads app first.
Step by step
- As an Owner or Admin: Set up → Accounts → click Threads under Connect an account.
- The Threads window opens. Log in and allow OmniBrand to read your profile, publish, delete posts, read insights, and read and manage replies.
- The profile appears as a row, named with its @username.
What happens next
- Publish text of up to 500 characters, images, a video or a carousel. Retract works; audience stats are collected.
- Threads does not push replies to anyone, so OmniBrand checks your recent posts for new replies about every ten minutes and puts them in the inbox.
If something goes wrong
- The row shows feature(s) not permitted - a permission was not granted. Click Reconnect and allow them all.
Official references
Checked against the product on Sep 23, 2026