OmniBrand questions and answers

OmniBrand is a web-based social media management platform: one workspace to plan, write, approve and publish posts on 13 social channels, answer every comment, message, WhatsApp chat and email from one shared inbox, run WhatsApp broadcasts and measure the results. AI features run on your own AI provider key or on AI generations included in a paid plan.

Getting around the app

An Owner or Admin adds an API key from Anthropic (Claude), OpenAI (GPT), Google Gemini or xAI Grok under Settings, AI providers. OmniBrand checks the key with the provider, stores it encrypted and never shows it again. Every AI feature (writing, rewriting, hashtags, images, video, reply suggestions) can then run on that key. The provider bills you directly at its own rates; OmniBrand adds nothing on top, and work on your own key is never counted against your plan.

AI providers: bring your own keyWhat the AI features need: your own key or included AI

No. Scheduling, approvals, the inbox, WhatsApp, analytics and records work without any AI key. A new account gets a 3-day AI trial (20 AI texts and 5 AI images, no card), and paid plans include a monthly number of AI generations on OmniBrand's AI. When you have both, an Owner or Admin chooses which runs first.

What the AI features need: your own key or included AIPlan & usage: your plan, your usage, upgrading and changing plan

Anthropic (Claude), OpenAI (GPT), Google Gemini and xAI Grok, one key per provider, with an optional model name. Text works with any of them; pictures need a provider that can draw (OpenAI, Gemini or Grok), and video needs a provider that can make video. AI Studio only lists the models your keys and your plan allow.

AI providers: bring your own keyAI Studio

Facebook Pages, Instagram, YouTube, Google Business Profile, Threads, Telegram channels, Bluesky, Mastodon, X (Twitter), LinkedIn (profile and Company Pages you administer, where available), TikTok, Pinterest, and email newsletters to your subscribers. The composer only offers what each account supports; for example Instagram needs an image or video, and TikTok and YouTube need a video.

Which accounts are supportedCreate: write one post and send it to several accounts

Facebook Page comments and Messenger, Instagram comments, mentions and direct messages, YouTube comments, Google Business Profile reviews and questions, Threads replies, Telegram bot messages, Bluesky and Mastodon replies and mentions, WhatsApp Business messages and voice calls, website chat and email, in one list. Your team can claim or assign conversations, set status, priority and tags, leave internal notes, use saved replies and AI-drafted replies, and translate a customer's message. Replies go back on the channel they came from. X, LinkedIn and TikTok are publish-only: comments there are answered on the platform itself.

The inbox: a tour of the screenReplying on each channel: chats, comments, WhatsApp and emailAssigning, status, priority, tags, reminders and notes

Yes. You connect your own WhatsApp Business account in Meta's sign-up window (a new number, an existing account, or the number on your WhatsApp Business app). Messages and WhatsApp voice calls then arrive in the inbox, where you can answer in the browser and send approved templates filled from the contact. WhatsApp broadcasts send an approved template to opted-in contacts, with a template builder, delivery and read results, and opt-in links and QR codes.

WhatsApp BusinessWhatsApp broadcastsBuilding a WhatsApp template step by step

Meta bills your WhatsApp Business account directly for template messages, through the payment method you add in Meta's Billing Hub; OmniBrand adds nothing to Meta's price. Before a broadcast is sent, OmniBrand shows an estimated cost, and the results compare the estimate with what was sent.

Paying Meta for WhatsAppWhatsApp costs, limits and free windows

Yes. The whole app, the public website and the help centre are available in Arabic with a right-to-left layout, and the AI writes Arabic copy in your brand's voice. Contact imports accept Arabic column headers, custom contact fields have English and Arabic names, and emails from OmniBrand follow your app language.

Choosing your languageImporting contacts from Excel or CSV (with consent)Custom contact fields

OmniBrand is used worldwide and its interface is available in 10 languages: English, Arabic, French, Spanish, Portuguese (Brazil), German, Turkish, Indonesian, Hindi and Urdu. Arabic and Urdu have a full right-to-left layout. Each person chooses their own language, so people on the same team can work in different languages, and the help centre is available in every one of them.

Choosing your language

Yes, with no card. The Free plan includes 1 workspace, 3 connected accounts and 20 published posts a month. It includes no AI generations on OmniBrand's AI after the 3-day trial, but your own AI key works on it.

Plan & usage: your plan, your usage, upgrading and changing plan

Paid plans per month: Starter USD 29, Pro USD 49, Agency USD 179; Enterprise is priced on request. Plans can be paid monthly or yearly. Prices are shown in Saudi riyals for customers in Saudi Arabia (at the fixed rate of 3.75 to the dollar) and in US dollars elsewhere; the checkout shows the exact amount before you pay. VAT (15%) is added at checkout where it applies. Current figures are always on the pricing page.

Plan & usage: your plan, your usage, upgrading and changing planBilling: payment by card, invoices and VAT

Plans are paid by card and renew automatically; every payment gets a tax invoice. An Owner or Admin can cancel any time under Settings, Plan & usage: the paid plan keeps working until the end of the period you paid for, then the account moves to Free. Nothing is deleted. Fees already charged are not refunded, except as the Terms of Service state.

Cancelling your subscription, and refundsBilling: payment by card, invoices and VAT

You can add your own AI key (never counted), wait for the monthly allowance to start again, move to a bigger plan, or buy a top-up of 100 generations for USD 15 on the saved card. Purchased generations never expire.

Buying more AI generations (top-ups)AI providers: bring your own key

Yes. Settings, Approval chain sets up to five named steps, each signed by Reviewers and admins or by Admins only, in order, before a post can be published. Reviewers approve or request changes with a note from the Approvals page, and every decision is recorded.

Setting up the approval chainApprovals: reviewing, approving and sending back posts

Six roles per workspace: Owner, Admin, Editor, Reviewer, Viewer and Agent. Each role has a default set of tasks, and an Owner or Admin can add or remove a task for one person. Screens a person cannot use are hidden.

Roles and permissions: what each role can doMembers and invitations

Yes. Each client or brand is its own workspace with its own accounts, team, approvals and brand profile. Client review links let a client approve content without an account, and reports and share pages can carry your logo and colours.

Workspaces: add, switch, archive, deleteEditing a content item: variants, accounts, scheduling and client reviewBranding and scheduled email reports

Analytics shows impressions, likes, comments and shares for the posts you published, a top posts table, AI insights, a PDF and a public share link. The Dashboard shows followers, new followers, posts, reach and engagements per connected account over 7, 30 or 90 days. Reports can be emailed on a weekly or monthly schedule. Records lists every published post with its platform id and link and exports to CSV.

Analytics: post performance, PDF and share linksDashboard (Brand Health): followers, reach and engagements per accountBranding and scheduled email reportsRecords: what went out, where, and with what result

Monitor saves searches for keywords, mentions and hashtags as columns and pulls public mentions from X, YouTube, Reddit, Bluesky and Mastodon, with AI triage and a digest. Market Watch reads competitor prices, offers and social posts from screenshots, compares them with your prices and turns findings into promo post drafts for approval.

Monitor: social listening columns for keywords, mentions and hashtagsMarket Watch: competitor prices, the Board and the Prices tab

Yes, as an add-on. OmniBrand engineers set up an inbox bot for your business on request: it answers in your direct messages, books appointments, looks things up and hands the conversation to your team. Your team sees what the bot collected and can stop it at any time. It is priced on request, in addition to your plan.

Inbox bots: what they do and how to get oneWhat your team sees while a bot answers

Each customer's data is isolated with row-level security in the database, social account tokens and AI keys are encrypted at rest, and actions are written to an audit log. The service is hosted on Microsoft Azure in the West Europe region; the privacy policy lists every processor.

Your data, workspace deletion and account deletion

Yes. Anyone can download their own data from Your account. Owners and admins can export a whole workspace (contacts, conversations, content, campaigns, settings) as one JSON file, and contacts as CSV. A workspace can be archived and then deleted, and the account's founding owners can delete the whole account: it is deleted 30 days after the request, which can be cancelled until then.

Your data, workspace deletion and account deletion

Yes. Owners and admins create developer API keys (read only, or read + write) for the public API, and can send workspace events such as a published post or a disconnected account to their own HTTPS endpoint as signed webhooks, for example to Zapier, Make or n8n.

Developer API keysIntegrations: outbound webhooks

Yes. Website chat is one script line pasted before </body> on any site. Email connects with a Microsoft 365 sign-in (shared mailboxes included), Gmail or any IMAP mailbox with an app password, or by forwarding; replies come back into the same conversation.

Website chat: one line on any siteEmail: connect any mailbox

Write one post in Create, pick several accounts, adjust a version per account and schedule it, or add it to a posting queue that fills the next free weekly slot. The calendar shows posts by month, week or day and lets you drag them to another day. Content can also be bulk scheduled from a CSV file, and evergreen posts can be recycled automatically. Failed posts are retried automatically and show the platform's reason.

Create: write one post and send it to several accountsPosting queues: weekly time slotsThe calendar: views, moving posts and scheduling approved onesContent: your content items, templates, CSV import and bulk schedulingPublishing statuses, automatic retries and failed posts