TikTok

Connect a TikTok account to publish videos to it.

Step by step

1. As an Owner or Admin: Set up → Accounts → click TikTok under Connect an account (or + Connect another).
2. If you see a window Connect TikTok with a QR code, choose one way:

• Scan with the TikTok app: open TikTok on your phone, tap the scan icon, scan the code, then tap Authorize. The window says Connected: and the account name. If it says This code has expired., click Show a new code.
• Sign in on this computer: click Sign in with TikTok and continue with step 3.

On a computer the window offers both ways. On a phone, TikTok's sign-in opens straight away, without a QR code. Connect on TikTok in the setup wizard works the same way.

3. TikTok's window opens. Log in and authorize OmniBrand to read your basic profile, read your follower, like and video counts, publish videos and list your videos. The QR asks TikTok for exactly the same permissions.
4. The account appears as a row.

What happens next

• Publish one video per post (MP4, MOV or WebM) with a caption of up to 2,200 characters. How long the video may be depends on the account: the TikTok settings panel in Create says "This account can post videos up to N seconds long.", and the checks before you schedule use that limit. Until the panel has read it, the checks use TikTok's usual 10 minutes and say so. TikTok processes the video on its side; OmniBrand waits up to 5 minutes for the result. If TikTok rejects the video, the post shows Failed in Records with TikTok's reason under Details, and it does not count towards your monthly posts. If processing takes longer, the post shows Published and Records shows under its title "TikTok is still processing this video. OmniBrand checks again automatically for up to 24 hours after publishing. If TikTok fails the video, this post turns Failed and your monthly post allowance is returned." OmniBrand asks TikTok again 5 minutes later, then less and less often (at most every 2 hours), until 24 hours after publishing. When TikTok finishes, that line goes away; for a public video the Platform id becomes the TikTok video id and Open ↗ opens it. If TikTok fails the video instead, the post turns Failed with TikTok's reason under Details ("MEDIA_ERROR: TikTok could not publish the video after processing it: ..."), the post is given back to your monthly posts, and you get the notification Post failed to publish. If TikTok has not answered after 24 hours, the post stays Published: check the video in the TikTok app. For a video only you can see (Only me), TikTok gives no video id: Records shows Published on TikTok – Only me instead of Published, and View on TikTok profile ↗ opens your TikTok profile, where only you see the video, with a padlock. An account connected before 29 October 2026 gets this link the first time the TikTok settings panel opens or its next video goes out; no reconnect is needed.
• The card says Posts can only be deleted in TikTok, audience stats and Publishing only: comments on TikTok do not reach the inbox. Brand Health shows the account's followers, its likes on all videos, and each video's views, likes, comments and shares. An account connected before 29 September 2026 shows followers only after Reconnect.
• TikTok posts the video with the visibility you choose under Who can view this video in the TikTok settings panel: Everyone makes it public. TikTok lists only the levels this account allows; a private TikTok account, for example, cannot post to Everyone. A video that goes to your TikTok inbox as a draft instead shows Sent to your TikTok inbox as a draft. Open the TikTok app to finish posting it. Then open the TikTok app, tap the inbox notification, add the caption and post.
• Access renews itself; after about a year TikTok requires a fresh sign-in (Reconnect).

TikTok settings when you post

When you select a TikTok account in Create, a TikTok settings panel appears above When. TikTok accepts videos only, so a post with a photo cannot go to TikTok: the account's chip says so and Publish now and Schedule stay unavailable until you attach a video (and only one video).

1. Posting to [name] on TikTok, with the account's TikTok picture and @username, shows which TikTok account the video goes to. OmniBrand reads it from TikTok each time the panel opens.
2. Preview of what will be posted shows the video (press play, it starts muted) and, under Title, the text this account will get, hashtags included. Without a video it says Add a video to see the preview.
3. Who can view this video: choose Everyone, Followers, Friends or Only me. Only the options TikTok allows for this account are listed and nothing is chosen for you; Publish now and Schedule stay unavailable until you choose.
4. Allow users to: tick Comment, Duet and Stitch as you want; all start unticked. An option switched off in the TikTok account's own settings is greyed out, and a line under them names it, for example "Duet, Stitch: turned off in this TikTok account's settings."
5. Disclose video content: switch it on if the video promotes goods or services, then tick Your brand, Branded content or both. Under the two options a line tells you the label TikTok will add: Your video will be labeled as "Promotional content" for Your brand alone, Your video will be labeled as "Paid partnership" for Branded content or both. With the switch on and neither box ticked, Publish now and Schedule stay unavailable. With Branded content ticked, Only me cannot be chosen and the panel says "Branded content visibility cannot be set to private." The other way round, with Only me chosen, Branded content is greyed out and says "Not available while "Only me" is chosen: branded content can't be private."
6. The line just above Publish now and Schedule, at the bottom of the page, reads By posting, you agree to TikTok's Music Usage Confirmation. With Branded content ticked it reads By posting, you agree to TikTok's Branded Content Policy and Music Usage Confirmation. The names Music Usage Confirmation and Branded Content Policy are links to TikTok's own pages; they open in a new tab.
7. The line under Publish now or Schedule, starting Why you can't post yet:, says what is still missing. Hover over the unavailable button to read the same text.

OmniBrand checks two things with TikTok before it lets the post go:

• The video's length. If the video is longer than the account may post, the panel and the line under the button say "This video is [length] seconds long, but this TikTok account can post videos up to [limit] seconds. Choose a shorter video." A video whose length is not known yet is not blocked here; TikTok still checks it.
• Whether the account can post right now. If TikTok says it cannot (for example it has reached its posting limit), the panel says "TikTok says this account can't post right now. Try again later." and Publish now and Schedule stay unavailable for that account until TikTok allows it: click Try again beside the message to ask TikTok again. If OmniBrand could not reach TikTok at all (no connection, or TikTok did not answer), the panel says "We could not reach TikTok to check this account. Click Try again." instead, with the same Try again. If TikTok no longer accepts the sign-in, the panel says to reconnect it on the Accounts page.

8. Click Publish now (or Schedule). Nothing is sent to TikTok before you click. The message that confirms it adds "After publishing, TikTok may take a few minutes to process the video before it appears on the profile." and Records opens: the post's status there updates by itself while it is going out. After Publish now a TikTok post card also opens in the bottom corner of the screen and follows the post until TikTok decides: Publishing to TikTok…, then TikTok is processing the video. This can take a few minutes., then Published to TikTok (visible only to you) for Only me (Published to TikTok for the other choices) with View on TikTok profile (View on TikTok for a public video), or "TikTok could not publish this video:" and TikTok's reason. Open Records opens Records; Dismiss (the × button) closes the card.

OmniBrand never adds a watermark, logo or promotional text to the video it sends to TikTok, and posts the caption exactly as the preview shows it: the Link tracking setting does not add its parameters to TikTok captions.

A scheduled TikTok post

Right before a scheduled post goes out, OmniBrand asks TikTok again about the account. If TikTok no longer offers the privacy level you chose (for example the account became private), the post is not posted more or less publicly: it turns Failed with "TikTok no longer offers the chosen privacy level ... Open the post in Create and choose who can view it again." under Details. A video now longer than the account may post fails the same way, and if TikTok says the account cannot post right now, OmniBrand tries again later.

Posts without TikTok settings go to your TikTok inbox

Only Create shows the TikTok settings panel. A TikTok post made anywhere else - the Publish step of the setup wizard, a spreadsheet import (a "tiktok" entry in its platformOptions column is ignored), or an older draft saved before the choices were made - is never posted straight to TikTok. OmniBrand sends the video to your TikTok inbox as a draft instead, and Records says "This post had no TikTok choices (who can view it, comments, disclosure), so it went to your TikTok inbox as a draft. Open TikTok to finish it, or post from Create to make the choices here." Open the TikTok app, tap the inbox notification, choose who can view it and post.

If something goes wrong

• A video appears on TikTok as private (only you can see it): if Records shows Published on TikTok – Only me, Only me was chosen under Who can view this video. Otherwise the TikTok account itself may be private, so TikTok shows its videos only to followers it has approved. Change the video's visibility or the account's privacy in the TikTok app; if neither explains it, tell OmniBrand support.
• TikTok says this account can't post right now. Try again later. appears in the TikTok settings panel: TikTok itself is refusing posts from this account at the moment, often because it posted a lot in a short time. Wait, then click Try again beside the message. If it stays, open the TikTok app to check the account.
• We could not reach TikTok to check this account. Click Try again.: the check did not get an answer from TikTok (your connection dropped, or TikTok was slow). Click Try again; if it keeps appearing, reconnect the account on Accounts.