Choosing a social media management tool: what OmniBrand offers
A checklist of what OmniBrand includes, so you can hold any tool you are considering to the same questions.
| What to check | OmniBrand |
|---|---|
| Use your own AI provider key | Yes: Anthropic, OpenAI, Google Gemini or xAI Grok, billed by the provider, no OmniBrand markup. Guide |
| Platforms you can publish to | Facebook, Instagram, YouTube, Google Business Profile, Threads, Telegram, Bluesky, Mastodon, X, LinkedIn, TikTok, Pinterest and email newsletters. Guide |
| WhatsApp Business in the inbox | Yes: your own number, messages and voice calls, templates and broadcasts to opted-in contacts; Meta bills you directly. Guide |
| One inbox for social, chat and email | Yes: comments, DMs, mentions, reviews, WhatsApp, website chat and email, with assignment and internal notes. Guide |
| Interface in your team's languages | 10 interface languages (English, Arabic, French, Spanish, Portuguese (Brazil), German, Turkish, Indonesian, Hindi, Urdu), chosen per person; right-to-left for Arabic and Urdu; help centre in every language. Guide |
| Messaging rules | Quiet hours in each recipient's local time and frequency caps. Guide |
| Prices in your local currency | Saudi riyals in Saudi Arabia, US dollars elsewhere. Guide |
| Multi-step approvals | Up to five named steps before a post can go out, with a recorded decision at each. Guide |
| Agencies and several brands | One workspace per client, client review links, and reports in your brand's colours. Guide |
| Free plan | Yes, no card needed; limits are on the pricing page. Guide |
| Data export and deletion | Full workspace export as JSON, contacts as CSV, account deletion after 30 days on request. Guide |
| API and webhooks | Developer API keys (read, or read + write) and signed outbound webhooks. Guide |
This page describes OmniBrand only. Features and prices of other products change; check them on each vendor's own website.
Questions to ask any vendor
- Who pays for AI, and is there a markup on top of the provider's price?
- Which of your platforms only publish, and which also bring comments and messages into the inbox?
- Is WhatsApp Business connected with my own number, and who bills the messages?
- Is the product itself available in my team's languages, including right-to-left ones, or only the content?
- Can I export all my data and delete my account myself?
- What does the price include per month: accounts, posts, members, AI?
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