A post failed to publish

What the statuses mean

• Retrying: publishing hit a temporary problem and OmniBrand will try again by itself. Nothing to do yet.
• Failed: OmniBrand has stopped trying on that account. You need to act.
• Needs a fix: the post did not pass the account's checks (for example text too long or a media type the platform does not accept). Edit it.
• "Can be retried - ask an owner or admin" (instead of a Retry button): every failed post can be retried, but Retry is for Owners and Admins; ask one of them.

Where to see the reason

• Today (/app/today), card Needs a fix: "Posts that could not be published. Fix the cause, then retry." Each line says why the post failed and what to do, in the same words as Records; click Details for the platform's own message.
• Records (/app/records): under the post's title, a sentence says why it failed and what to do, with a link to the next step (Go to Accounts, Plan & usage or Open the post). Go to Accounts shows only to members who can reconnect accounts (Owners and Admins by default), and members who cannot press Retry are told to ask an Owner or Admin instead. Click Details for the platform's own message.
• If Failures & expiring tokens is on in your notifications (it is by default), you also get a notification and an email.

How to fix it

1. Read the reason. If it is about the account (expired, revoked, permission), reconnect the account first: An account says Disconnected, Sign-in expired or Messages: Not arriving.
2. If the post itself was refused (caption, media, link), open it and edit it. Editing a Failed post moves it back to Draft, so it goes through approval and scheduling again with the fixed text.
3. If the cause was temporary or is now fixed and the post is fine as it is, click Retry on it in Today, card Needs a fix, or on its row in Records. "Retrying" / "... will try this post again now." confirms it. Retry is available to owners and admins who can publish, for every failed post.

"The post stopped part-way"

Records says "The post stopped part-way. Check (account) on (platform) first: if the post is not there, press Retry." when the platform did not confirm the post: the connection dropped, the platform answered with an error after it had received the post, or it did not answer within the time limit. OmniBrand does not retry this by itself, because the post may already be live and a second try would publish it twice. Because it may be live, the post still counts toward your plan's monthly posts; if it is not there and you press Retry, the new attempt does not count it a second time. The same sentence appears when the platform accepted the post but OmniBrand could not save its answer: Details then starts "UNCONFIRMED: The platform accepted this post" with the post id the platform gave it. If the platform's answer arrives later, the post turns Published by itself and you get the notification Post published.

1. Open the account on the platform and look for the post.
2. If it is there, leave it: nothing else is needed.
3. If it is not there, click Retry on the post in Records.

"OmniBrand was too busy to send this post for a moment"

Records says "OmniBrand was too busy to send this post for a moment. The post is tried again automatically; if it has stopped, press Retry in a few minutes." when OmniBrand itself was briefly overloaded before it contacted the platform. The post did not go out, nothing is wrong with the post or the account, and the platform was not involved. Details starts "DB_BUSY:".

1. Wait: while the post shows Retrying, OmniBrand tries again by itself.
2. If the post shows Failed, click Retry on it in Records after a few minutes. Members without Retry see "ask an owner or admin to retry it in a few minutes" instead.

A TikTok post went from Published to Failed

TikTok processes a video after OmniBrand uploads it. When that takes longer than 5 minutes, the post first shows Published while OmniBrand keeps asking TikTok for up to 24 hours. If TikTok then fails the video, the post turns Failed: Records says "TikTok could not accept the attached file (type, size, length or shape). Open the post, replace the file, then press Retry." and Details shows "MEDIA_ERROR: TikTok could not publish the video after processing it:" followed by TikTok's reason. The video is not on TikTok, the post is given back to your plan's monthly posts, and you get the notification Post failed to publish.

1. Click Details on the post in Records and read TikTok's reason.
2. If the video is the problem, click Open the post and replace the video with one TikTok accepts (MP4, MOV or WebM, up to 10 minutes). Editing a Failed post moves it back to Draft, so it goes through approval and scheduling again.
3. If the video is fine and the cause was temporary, click Retry on the post in Records instead.

The platform refused one post

A refusal of one post - for example Facebook blocking the account from posting for a while for policy reasons, a post X does not permit, or a subreddit's rules - fails that post only. Records says "(platform) rejected the text or settings of this post. Open the post, fix what Details names, then press Retry." with the platform's name, for example "X rejected the text or settings of this post." The account stays connected; you are asked to reconnect only when the platform says a permission is missing.

Pinterest: "posting for this account is coming soon"

This message should not normally appear. It appears only if Pinterest limits OmniBrand's access, so it does not let OmniBrand publish pins that other people can see. A pin then fails, and Today and Records say "Pinterest did not publish this pin: Pinterest posting for this account is coming soon. Nothing in your post needs changing; press Retry later." Details shows Pinterest's own message (code 29).

1. Do not reconnect the account or edit the post: neither changes this.
2. Try again later: click Retry on the pin in Today, card Needs a fix, or on its row in Records. If it fails the same way again, write to support. Retry is for Owners and Admins; other members see the same sentence ending "ask an owner or admin to retry it".

"I cannot edit this post"

A post that is scheduled, publishing or Retrying is locked. Editing it shows a message such as "This post is waiting to retry after a failed attempt on 1 channel, so it cannot be edited now. Wait until it has published or failed, then edit it." or "This post is scheduled on 1 channel. Unschedule it first (click it on the Calendar, then Unschedule), then edit it - editing sends it back to draft for a new approval." Wait for the automatic retry to finish (it then either publishes or becomes Failed, which you can edit), or unschedule it first. An Approved post is not locked: editing it sends it back to Draft for a new approval.

Related

• Records
• Scheduling posts
• Account health