Records: what went out, where, and with what result

Records (sidebar: More, then Records; in the full menu Publish, then Records; or /app/records) is the ledger of your posts: one row per post per account, with the platform's own post id and link, who approved it, the last error and the latest numbers. Opening it needs the member task Content, View, which every role except inbox-only agents has by default. The Reach and Engage. numbers (and the impressions to clicks columns of the CSV) need the task Analytics as well; without it they stay empty. Both are set per person in Settings → Members.

Filters

• ← month → — shows one month at a time. Click the month name to switch to All time; click it again to go back to months.
• All platforms — limit to one platform.
• All, Published, Scheduled, Awaiting approval, Failed, Drafts — the status groups:
• Scheduled holds posts that are scheduled, publishing or retrying. Awaiting approval holds posts waiting for a step of the approval chain. In a workspace without an approval chain it is named Checked: posts that passed their checks and wait for someone to press Approve on the post's page. Their status reads Checked, ready to approve (in the CSV too).
• Failed holds posts that failed for good and posts that did not pass the platform's rules check (Needs a fix).
• Drafts holds drafts, posts being checked and approved posts without a time. An account of an archived post that never went out shows Archived and is in none of these groups (only All lists it); the CSV says ARCHIVED in its status column. Records lists posts for an account: a draft that has no account yet (for example the one saved with Save as draft in the setup wizard) is a content item under Content, and an empty Drafts group says "Records lists posts for an account. A draft without an account yet - like the one saved in the setup wizard - is under Content." with Open Content.
• Opening Records from the "Draft saved" message in Create shows the Drafts group directly. After Save draft or Publish now in Create, the new post's rows are marked Just saved and scrolled into view.

A row belongs to a month by its When time: the publish time if published, otherwise the scheduled time, otherwise the time it was created.

The numbers at the top

• Published — posts published in the period.
• On time — of all the scheduled posts published in the period (and on the chosen platform), the share that went out within 5 minutes of their time. Every such post counts, however many there are.
• Failed — posts that need a fix (failed, or did not pass the rules check).
• Approved by — how many different people approved posts, and "(n) waiting" for approval. In a workspace with no approval step and nothing approved through one, it shows "–" and "No approval step in this workspace", also while checked posts wait there.

Columns

• When — publish, scheduled or creation time, in your browser's time zone. late means it published more than 5 minutes after its time. Rows are in this column's order, newest first (the note under the page title says so). On a phone each post is a card with its title, status, account, When and its actions instead of the wide table.
• Post — the post title; click it to open the post. For failed and retrying posts a sentence underneath says why and what to do, with a link to the next step (Go to Accounts, Plan & usage or Open the post); click Details to see the platform's own message. Go to Accounts shows only to members who can reconnect accounts (Owners and Admins by default), and members who cannot press Retry are told to ask an Owner or Admin instead. For a published post the platform could not fully confirm, Platform notes underneath lists what it said; click it to open the list, for example "When this post was published, TikTok had not finished processing the video." While OmniBrand is still asking TikTok about a video, the line "TikTok is still processing this video. OmniBrand checks again automatically for up to 24 hours after publishing. If TikTok fails the video, this post turns Failed and your monthly post allowance is returned." shows as well; see TikTok.
• Account — platform icon and account name.
• Status — see Publishing statuses.
• Platform id — the id the platform gave the post.
• Reach — reach, or impressions when the platform gives no reach, from the latest statistics.
• Engage. — likes plus comments plus shares from the latest statistics.
• Approved — who approved it (hover to see the step names). On a screen narrower than 1680 pixels (a laptop with the sidebar open, for example), Platform id, Reach, Engage. and Approved are shown under the post's title instead of in their own columns; narrower than 1280 pixels, the row's actions (Retry, Retract, Remove) are there too, so nothing is hidden past the table's edge.

Actions on a row

• Open ↗ — opens the live post on the platform.
• Retry — on Failed rows, for Owners and Admins: sends the post again as it is. You see "Retrying" and "(platform) will try this post again now." If the failure says the post was not confirmed (it timed out, or it was stuck publishing), look at the account first: the platform may have accepted it, and a retry could post it twice.
• Retract — on Published rows, only where the platform lets OmniBrand delete posts (Instagram, for example, does not). A dialog "Retract this post from (platform)?" warns: "This deletes the post on (platform). Anyone who could see it will no longer find it, and this cannot be undone." Click Retract to confirm or Keep the post to stop. The record stays and moves back to Draft; its status reads Retracted and its Platform id is struck through (pointing at it says "Deleted on the platform (was (id))"), so it does not look live. Once no account of the post is live any more, the post on the Content page stops saying Published too: it shows Scheduled if another account is still on its way, Approved if another account is approved or failed, otherwise Draft. Needs the "publish content" permission.
• Mark removed — on Published rows of platforms where OmniBrand cannot delete the post itself (TikTok, for example). Use it after you deleted the post in the platform's own app: the platform does not tell OmniBrand, so the row would still look live. Click Mark removed: you see "Marked as removed on (platform)", the status reads Removed on (platform) and the Open ↗ or View on TikTok profile ↗ link goes away. Nothing is sent to the platform; only the record changes. Clicked by mistake? Click Undo on the same row ("No longer marked as removed"). Needs the "publish content" permission.
• Remove — on rows that are not published and not being published right now: takes this account off the post. The dialog warns: "This deletes this account's copy of the post, including anything written just for it. It cannot be undone." and adds "Nothing has been published on (platform). Any other accounts on this post keep their copy, and the post itself stays under Content." Use it for an account that can never carry this post. Needs the Create task; without it the button is not shown.

Step by step: export to CSV

1. Choose the month (or All time), the account and the status group you want.
2. Click Export CSV. A file named omnibrand-records-(date).csv downloads and you see "CSV downloaded". If it fails you see "Export failed" with the reason in your language (for example a lost connection).
3. The file has these columns: When (UTC), When (workspace time), Title, Account, Platform, Status, Platform post id, Post link, Approved by, On time, Impressions, Reach, Likes, Comments, Shares, Clicks, Last error. Statuses and platforms are written as the page shows them (for example Published, Failed, Retracted; Instagram, Google Business Profile). When (UTC) is in UTC (for example 2026-09-11T06:00:00.000Z); When (workspace time) is the same moment on the workspace's clock (Settings, Workspace, Timezone), for example 2026-09-11 09:00. The file opens in Excel with Arabic and other non-Latin titles and account names intact.

The file holds every row of the current filter (month or All time, group and account), up to 10,000 rows. If a filter has more, the last line of the file says where the export stopped; export month by month or by account instead. A cell whose text starts with =, +, - or @ (a caption, a title, an error) begins with an apostrophe (') in the file, so Excel or Google Sheets shows it as text instead of running it as a formula.

If something goes wrong

• "Export failed" — try again; if it repeats, reload the page (your session may have expired). If the list itself shows "Couldn't load your records", press Retry.
• "Could not retry" with "(account) needs reconnecting before this can publish" — reconnect the account in Accounts, then click Retry again. See Account health.
• "Could not retry" with "This post changed a moment ago - it may already be on its way. Reload the page to see where it is now." — someone else (or a second click) already retried it. Reload; it is sent once.
• "Couldn't retract this post" — the platform could not be reached, or the connection lacks the delete permission. The post stays Published; try again later or delete it on the platform.
• "Post was already gone" — the platform says the post no longer exists there; the record is updated to match.
• "Couldn't remove (platform) from this post" with "This post is on its way out right now" — wait until it finishes publishing, or retract it after it is published.

Good to know

• Published posts cannot be removed; retract them first.
• Load more at the bottom shows older rows.

Related

• Publishing statuses and retries
• Approvals
• Calendar
• Analytics