Brand Health: followers, reach and engagements per account

Brand Health (menu Measure, then Brand Health; in the simple menu under More; at /app/dashboard) is the page that was listed as Dashboard in the menu before. It shows, for the active workspace, how each connected account is growing: followers, posts, reach and engagements over a period you choose, each compared with the period just before it. Viewing it needs the member task Analytics (every role except the inbox-only Agent has it by default; see Settings → Members). Without it the page shows You do not have access to this and Brand Health is not in the menu. Refresh stats and Generate insights are for Owner, Admin and Editor.

Before you start

• An active workspace. Without one the page says No active workspace with a Go to Workspaces button.
• At least one connected account. Without one, in place of the table, a box No accounts to measure yet says Connect a social account and its followers, reach and posts appear here. with the button Connect an account (Owners and Admins; anyone else reads Ask an Owner or Admin of this workspace to connect accounts. there instead). If the only connected channels are ones that never report followers or reach (WhatsApp, website chat, mailboxes), it says Your [n] connected channels (such as WhatsApp or website chat) do not report followers or reach, so Brand Health has nothing to show yet. (with one such channel: Your connected channel (such as WhatsApp or website chat) does not report followers or reach, so Brand Health has nothing to show yet.) with the button Connect a social account to measure it. While there is no account to measure, the Followers, Follower growth, Reach and Views tiles show a dash (–), not 0.

The controls at the top

• 7d, 30d, 90d: the period. Every figure on the page covers the last 7, 30 or 90 days up to now. The default is 30d. While a newly picked period loads, the figures on the page are dimmed and the three buttons wait until it has arrived. If it cannot be loaded, the buttons go back to the period still on screen and a red line says Could not load [new period]; still showing [period on screen]. (for example Could not load 7d; still showing 30d.) followed by the reason, with a Retry button that tries the new period again.
• Refresh stats: asks each account's platform for its current follower, following and post counts right now, then reloads the page. It shows Refreshing… while it works. You rarely need it: OmniBrand reads these counts by itself a few minutes after an account is connected and then about every 12 hours. When it finishes, a box shows Accounts updated: and the number, and under Not updated: each account it skipped with the reason; for an expired connection or a missing permission it adds the link Reconnect it on the Accounts page. Dismiss closes the box. With no connected account the button is greyed out, and pointing at it shows Connect an account first.
• Customize: shows a checkbox per block (Followers, Follower growth, Posts, Reach, Impressions, Engagements, WhatsApp this month, AI health insights, Per-account grid), in the order the page shows them. WhatsApp this month appears only when the workspace has a WhatsApp number: campaign messages this month, their cost, and each number's daily limit and quality (Broadcast results). Untick a block to hide it. The choice is saved to your login, so it follows you on any device and does not change what colleagues see. If it cannot be saved, the blocks go back as they were and a message says Could not save your layout with the reason and a Retry button. With every block unticked (WhatsApp this month does not count when the workspace has no WhatsApp number, since it has nothing to show), the page shows Every section is hidden and a Show all button that ticks them all again.

The six tiles and how they are calculated

• Followers: the sum of the latest follower count of every account that has one.
• Follower growth: the net change in followers over the period, all accounts together (per account: the latest count minus the count at the start of the period). It has a sign: an account that lost followers counts as a minus (for example −20), so the tile can be negative.
• While no account has a follower reading yet (each shows No data yet or Not provided by in its Followers column), the Followers and Follower growth tiles show a dash (–), not 0.
• Posts: posts published through OmniBrand during the period, all accounts together.
• Reach, Impressions and Engagements count what ALL your posts gained during the period, whatever their publish date, as on Analytics and Today: for each post, the increase of its figures over the period as each platform reports them. A line under the tiles says so: Reach, Impressions and Engagements: what all your posts gained in the last [n] days, as measured by each platform, whatever their publish date. Arrows compare with the [n] days before. Posts: posts published in the range. Follower growth: the net change in followers (a loss shows as a minus).
• Reach: the reach your posts gained in the period, summed per post. Only Facebook, Instagram and LinkedIn Company Pages report reach; for other platforms see Impressions.
• Impressions (the same name and the same basis as on Analytics and Today): what your posts gained in the period, counting video views where the platform counts them (YouTube, TikTok), otherwise impressions (Facebook, Instagram, X, Pinterest, Threads, LinkedIn Company Pages), otherwise reach. The Reach and Impressions tiles show a dash (–) instead of 0 when no account's platform reports that figure for the posts read in the period.
• Engagements: likes + comments + shares + saves your posts gained in the period.

The per-account grid

Each row is one connected social account, with its icon, name (click it to open the profile) and platform. WhatsApp numbers, website chat, IMAP and Microsoft 365 mailboxes and a member's own channels are not listed: they have no followers and publish no posts. A forwarding email account (the one that sends newsletters) is listed: its Followers column shows its active newsletter subscribers, and its Posts column counts the newsletters published to it. Under the platform, a YouTube channel also shows its lifetime channel views and a TikTok account its likes on all videos. The columns are:

• Followers: the latest count, and under it the change over the period with an up or down arrow and the percentage. The comparison point is the last reading taken at or before the start of the period; for an account connected more recently, it is the first reading ever taken.
• Not provided by and the platform name, in Followers: the platform gives no follower count for this account (a LinkedIn personal profile, or a YouTube channel that hides its subscriber count). Hover it for the reason. It is not a zero, and the account is left out of the Followers tile. It also shows for a platform that gives no follower counts at all, such as Not provided by Google Business (hover: Google Business does not give OmniBrand a follower count, so this column stays empty. Its posts, views and engagements are still counted.).
• Trend: a small line of the follower counts read during the period, green when it ends higher than it started, red when lower. It needs at least two readings.
• Growth: the net change in followers over the period, with its sign (+300, a loss in red as −20, or 0); – when the account has no follower count.
• Posts, Reach, Impressions, Engagements: the figures for the period (posts published; reach, impressions and engagements gained), and under each the difference against what was published or gained in the previous period of the same length (for 30d, days 31 to 60 ago). A steady account therefore shows about no change. A dash means no change.
• A dash alone in Reach or Impressions means the platform gives no such figure for these posts (hover it: This platform does not report this figure.), for example reach on TikTok, or impressions on a LinkedIn personal profile's posts. It is not a zero. A note under the table explains each kind of blank the table shows: – under Reach or Impressions: this platform does not report this figure., and the lines starting No data yet: and Not provided:.
• No data yet: no follower reading has been taken for this account yet (the note under the table says when). The first one is taken automatically within minutes of connecting, then about every 12 hours; click Refresh stats to read it right away.
• + Connect more accounts (under the table) opens /app/channels.

Which platforms give follower counts

• Follower counts come from: Facebook, Instagram, LinkedIn Company Pages, X, YouTube (unless the channel hides its subscriber count), TikTok, Pinterest, Threads (coming soon), Bluesky, Mastodon and Telegram. OmniBrand reads them automatically about every 12 hours.
• A LinkedIn personal profile gives no follower count, so its row shows Not provided by LinkedIn.
• Google Business Profile has no followers, so its Followers column shows Not provided by Google Business; its posts still count in Posts, Impressions and Engagements.
• A forwarding email account counts its active newsletter subscribers as followers (unsubscribed and bounced addresses are not counted). WhatsApp, website chat, IMAP and Microsoft 365 mailboxes and a member's own channels have no followers, so they are not in the grid.

Step by step: AI health insights

1. In the Health insights block, click Generate insights. It shows Analyzing… while it works, and the period buttons (7d, 30d, 90d) are greyed out until it finishes, so the insights always belong to the period on screen. When the period has no post and no account has a follower count or an account total yet (a YouTube channel's channel views or a TikTok account's likes on all videos), the button is greyed out and the block says There is nothing to analyze yet. Publish a post or click Refresh stats first, then generate insights. Nothing is spent. With no connected account at all, it says There is nothing to analyze yet. Connect a social account on the Accounts page first (Owners and Admins can), then generate insights. instead.
2. The block shows a headline and up to three columns: Highlights, Watch and Recommended next steps, with Generated [date] · AI-generated from your figures, review before acting.
3. The text is written in the language the app is shown in (any of its languages: English, Arabic, French, Spanish, Portuguese, German, Turkish, Indonesian, Hindi or Urdu). One result is kept per period and language: colleagues who use the same language see the same text and nothing more is spent. Click Regenerate for a new one.
4. When the period has insights only in English and the app is shown in another language, the English text is shown with the line Shown in English: there is no [language] version for this range yet. above it, and the button reads Generate in [language] (in Arabic: إنشاء بالعربية). Click it to have the insights written in your language.

If something goes wrong

• Refresh stats changes nothing → read the box it shows under the buttons. already updated less than an hour ago.: each account is read at most once an hour. the connection has expired or was revoked.: the platform refused the account's sign-in (OmniBrand first tries once to renew it); the account is then also marked on the Accounts page, which offers Reconnect there: reconnect it (see account health) and click Refresh stats again. the platform does not give OmniBrand these figures for this account (a limit of the platform or of the account's plan). Reconnecting does not change this.: nothing to fix in OmniBrand. this platform gives no follower counts.: nothing to fix.
• Connect at least one social account to generate health insights → the workspace has no account; connect one first.
• Health insights could not be generated right now. Please try again in a few minutes. → the AI provider did not answer; the credit was given back, so nothing was spent. Try again later, or check AI providers. When your monthly AI credits are used up, the plan-limit message appears instead; see buying more credits.
• No Refresh stats or Generate insights button → your role is Reviewer or Viewer; both are for Owner, Admin and Editor. The Health insights block says An Owner, Admin or Editor can refresh stats and generate insights for this period. You still see the figures and any insights a colleague generated.
• We couldn't load this page with the reason under it, in place of the tiles and the table → the figures could not be read just now (for example the connection dropped); this does not mean you have no accounts → click Try again.

Good to know

• Test (mock) accounts are never included.
• Reach, views and engagements count only posts published through OmniBrand, not posts made directly on the platform.
• Generating insights uses one AI credit from your plan when it runs on OmniBrand's AI; on your own key it is not counted.
• For per-post figures, the daily chart and the PDF, use Analytics.

Related

• Analytics, PDF and share links
• Connecting accounts
• Account health and reconnecting