Analytics: post performance, PDF and share links

Analytics (menu Measure, then Analytics, at /app/analytics) shows how the posts you published through OmniBrand performed over the period you pick in the Period list at the top right (Last 7 days, Last 30 days or Last 90 days; the page opens on Last 30 days), for the active workspace. Opening it needs the member task Analytics, which every role except the inbox-only Agent has by default; an Owner or Admin can untick it for one person in Settings → Members, and that person then no longer sees Analytics or Brand Health in the menu. Creating share links and generating AI insights is for Owner, Admin and Editor who hold Analytics; Reviewer and Viewer see the figures and can download the PDF.

Before you start

• An active workspace (pick one on /app/workspaces).
• At least one connected account that reports post statistics, and posts published through OmniBrand on it. Posts published directly on the platform are not counted.
• Figures appear a little after publishing: OmniBrand reads each published post's numbers from the platform about every hour on its first day, about every 6 hours during its first week, and once a day after that, for 30 days after it was published.
• If a post's figures cannot be read (for example it was deleted on the platform), OmniBrand tries again after 1 hour, then after 6 hours, then once a day, and stops after repeated failures.

What the page shows, from top to bottom

• The Period list (Last 7 days, Last 30 days, Last 90 days) and the Share report and Download PDF buttons (top right). Everything on the page, the share link and the PDF cover the chosen period.
• AI insights card: a written read of the period, in three blocks: Highlights, Watch and Recommended next steps.
• Four tiles: Impressions, Likes, Comments, Shares, each the total for the period. A tile shows – instead of a number when none of your connected platforms reports that figure (for example shares on Pinterest only).
• Under the tiles: Last [n] days: what all your posts gained in this period, as measured by each platform.; when a tile shows –, the line –: none of your connected platforms reports this figure.; and Figures last updated [date and time], the newest reading of any of your posts.
• When a channel with posts in the last 30 days needs signing in again, a yellow box says These channels need signing in again, so their figures stopped updating: followed by the channels, with the link Open Accounts (/app/accounts). Reconnect the channel there; its figures are read again from the next reading.
• Impressions - last [n] days: a line chart with one point for every day of the period, including days with nothing measured (they show 0). The platform of each post in Top posts is shown by name, for example Google Business Profile or X.
• Top posts: up to 20 posts published in the last 30 days, with the columns Post, Platform, Published, Impressions, Likes, Comments, Shares and Clicks. A cell shows – when the post's platform does not report that figure, and a post with no reading yet shows Not measured yet. Click a post's text to open its page in OmniBrand (where Collect metrics, its comments and its history are); View on (platform) ↗ under it opens the post on the platform. A long text is cut short with "…" (hover it to read it all). Dates are written with the month's name, for example "Oct 14, 2026".

How the numbers are calculated

• The platforms report running totals per post. For each day, OmniBrand counts only the increase over the highest earlier reading of that post, so a post read on many days is not counted many times. This holds even when that earlier reading is months old: Collect metrics on an old post adds only what it gained since it was last read, not its whole lifetime. If a platform lowers a figure (for example after removing spam likes), that day counts zero rather than a negative number.
• Days follow the workspace's time zone.
• The four tiles are the sums of the daily figures in the chart window: what your posts gained in the period.
• The PDF, the shared link and the scheduled email reports use the same definition, so Impressions, Likes, Comments, Shares and Clicks there match the tiles and the chart for the same period. Views and the number of posts published are counted from the posts published in the period.
• Top posts ranks by each post's latest total. Choose the order in the drop-down next to the title: by impressions, by likes, by comments, by shares or by clicks. The column the list is ordered by has an arrow (↓) after its name. Changing the order reloads only the list: it dims while the new order loads, and the arrow moves when the rows have arrived.
• Test (mock) accounts are left out.
• The window is the chosen period up to now (7, 30 or 90 days).
• In the PDF, under Totals for the period, a line says what the figures count: Impressions, likes, comments, shares and clicks: what all your posts gained in the period. Views: the lifetime views of the posts published in the period. Published posts: published in the period. A figure none of your platforms reports reads –, with the line – : none of your connected platforms reports this figure. The shared report page shows the same.

Which platforms report post statistics

• Post statistics come from: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Threads (coming soon), Bluesky and Mastodon.
• Facebook gives impressions (views), reach, comments and shares for Page posts; Likes counts every reaction (Like, Love, Haha and the others), not only Like.
• LinkedIn gives likes and comments for every post; for Company Page posts also impressions, reach, clicks and shares.
• Telegram gives follower counts (see Brand Health) but no per-post statistics here. Google Business Profile gives neither yet.
• WhatsApp, website chat and email are inbox accounts and have no post statistics.
• Each platform decides what it reports. A figure none of your connected platforms reports shows – (not 0) on this page, in the PDF, on the shared report and in the scheduled email; a post's cell shows – when its own platform does not report that figure.

Step by step: download the PDF

1. Open /app/analytics.
2. Click Download PDF.
3. The file downloads in the language the app is set to: headings, dates and the AI summary are in any of the app's languages (Arabic and Urdu PDFs are right-to-left; numbers always use the digits 0-9). It contains the workspace name, the AI summary if one was generated for the period, the totals with Views, the Audience (followers) table and the top posts. The file is named after the workspace and the period, for example acme-travel-2026-09-04-2026-10-04.pdf. The line under the title gives the period and Generated with the date and time, written the way the PDF's language writes dates and in the workspace's time zone.

Step by step: share the report with someone without an account

1. Click Share report (Owner, Admin or Editor).
2. A dialog Share report opens. It says "Anyone with the link sees this report for [start] – [end], without signing in. They cannot change anything." (the period chosen on the page).
3. In Link works for, choose 7 days, 30 days (the default) or 90 days, then click Create link.
4. The link appears in a box with a Copy link button, and it is already copied to your clipboard: "Link created and copied. It works until [date]." If a live link for the same period was made in the last few minutes (for example you clicked Create link twice), no second link is made: that link is copied again and the dialog says "This period already has a live link that works until [date]. It is copied." If your browser blocks copying, it says "Your browser did not allow copying. Click in the box, then press Ctrl+C (Cmd+C on a Mac)." A link shows the figures up to the moment it was made, so a click later in the day makes a new link with the latest figures. The link ends with ?lang= and the language the app is shown in (for example ?lang=ar), so it opens in that language; Copy link under Links you have shared does the same.
5. Click Done to close the dialog.
6. Send the link to your client or manager. Anyone with the link can view the report until it expires, without signing in. If the link is opened many times within one minute, the report page says This report has had a lot of views in the last minute. Wait a moment and try again.; if it cannot be loaded for another reason it says The report could not be loaded right now. Try again in a few minutes. Both come with a Try again button. At the bottom of the report the reader can switch to another language in the Language list. A link without ?lang= opens in a language the reader's browser chose on OmniBrand before, else in the browser's own language, else in English. When the AI summary exists only in another language, it is shown with Shown in [language]: there is no [language] version of this summary. above it.

Step by step: copy or withdraw a share link

1. Click Share report. Owners and Admins see, in the dialog, the list Links you have shared with every live link (Editors can create links but do not see this list). With none it says "No live links yet." Each row says Report for [start date] – [end date] (the period the report covers) and Link works until [date]. To send a link again, click Copy link on its row; the button reads Copied for a moment.
2. To withdraw a link, click Revoke on its row. A box Revoke this share link? asks you to confirm; click Revoke link to withdraw it, or Keep link to leave it working. A revoked link stops working immediately and cannot be restored; anyone who opens it is told the sender withdrew it.

Step by step: AI insights

1. In the AI insights card, click Generate insights (Owner, Admin or Editor). When nothing in the last 30 days has a figure yet (the chart has no day above 0 and Top posts is empty), the button is greyed out and the card says There is nothing to analyze yet. Publish a post and wait for its first figures, then generate insights. Nothing is spent. Viewers and Reviewers see No insights for this period yet. An Owner, Admin or Editor can generate them. instead of the button. When there is nothing to analyze yet, they read There is nothing to analyze yet. Once published posts have their first figures, an Owner, Admin or Editor can generate insights.
2. After a few seconds the card shows a headline and the Highlights, Watch and Recommended next steps blocks, and the line Generated [date] · AI-generated from your figures, review before sharing.
3. The text is written in the language the app is shown in (English, Arabic, French, Spanish, Portuguese, German, Turkish, Indonesian, Hindi or Urdu). The result is saved for the period and language: colleagues who open the page in the same language see the same text without spending anything. Click Regenerate for a fresh version.
4. When the period has insights only in English and the app is shown in another language, the English text is shown with the line Shown in English: there is no [language] version for this period yet. above it, and the button reads Generate in [language] (in Arabic: إنشاء بالعربية). Click it to have the insights written in your language; the English version stays for English readers.

If something goes wrong

• We couldn't load this page in the chart or in Top posts, with the reason under it → the figures could not be read just now (for example the connection dropped); this is not the same as having no figures → click Try again. The other parts of the page, and AI insights already generated for the period, stay on screen.
• No figures for this period yet (one box instead of the tiles, the chart and Top posts) → nothing published through OmniBrand in the period has statistics yet → Connect an account (shown while none is connected), then Create a post and wait for the first reading.
• No published posts with metrics yet in Top posts → same cause; Go to content takes you to your content (Owner, Admin and Editor; Viewers and Reviewers read Published posts appear here with their figures once they have been measured. and no link).
• You do not have access to this instead of the page, or no Analytics in the menu → the task Analytics was unticked for you → ask an Owner or Admin.
• Could not download the PDF. You do not have permission to do that., or no Share report button → your role or your member permissions do not include analytics or sharing → ask an Owner or Admin.
• Could not download the PDF. Too many attempts. Wait a moment and try again. → several downloads in a short time; wait a minute, then click Download PDF again. If your session has ended, you are taken to the sign-in page instead. A message like these stays until you close it with ✕ or click Download PDF, Share report or Revoke link again.
• The AI insights could not be generated → the AI provider did not answer; the credit was given back, so nothing was spent. Try again in a few minutes.
• A number looks lower than on the platform → the platform's own page may count activity from before the post was published through OmniBrand, organic and paid together, or a longer period; OmniBrand counts the chosen period only.
• The figures do not change → look at Figures last updated under the tiles; if a yellow box names channels that need signing in again, reconnect them on /app/accounts.
• An account shows nothing → its connection may have expired; check account health.

Good to know

• Generating insights uses one AI credit from your plan when it runs on OmniBrand's AI; on your own AI key it is not counted (see AI providers).
• The AI text is written from your figures only. Read it before you forward it.
• On English pages, numbers and dates always use the digits 0-9 and English month names (for example 45,643 and Sep 4), whatever language your browser is set to. The same applies to Brand Health, Market Watch and the shared report.
• Scheduled email reports (weekly or monthly, to any list of addresses) are set up under Scheduled email reports on /app/settings. The AI summary of a scheduled report leaves out YouTube and Google Business Profile figures and captions; the report itself still shows them. A workspace with posts only on those two gets its scheduled report without an AI summary.
• For follower growth per account, use Brand Health.
• The PDF, the shared link and the scheduled email reports also show Views (per post: video views, else impressions, else reach; not reported when no post's platform gives any) and Audience (followers). Views is shown only when at least one post in the period has real video views (YouTube, TikTok); otherwise it would be the Impressions figure again, so it is left out. Under Audience (followers): per account the followers at the Start of period and End of period, the Change, and Channel views for YouTube. An account whose platform gives no follower count shows Not provided by the platform and is left out of All accounts. The shared report's tiles are Impressions, Views (as above), Likes, Comments, Shares, Clicks and Published posts, as on this page and in the PDF.

Related

• Brand Health dashboard
• Account health and reconnecting
• AI providers and your own key