Analytics: post performance, PDF and share links

Analytics (menu Measure, then Analytics, at /app/analytics) shows how the posts you published through OmniBrand performed over the last 30 days, for the active workspace. Everyone in the workspace except the inbox-only Agent role can open it. Creating share links and generating AI insights is for Owner, Admin and Editor; Reviewer and Viewer see the figures and can download the PDF.

Before you start

• An active workspace (pick one on /app/workspaces).
• At least one connected account that reports post statistics, and posts published through OmniBrand on it. Posts published directly on the platform are not counted.
• Figures appear a little after publishing: OmniBrand reads each published post's numbers from the platform about every hour on its first day, about every 6 hours during its first week, and once a day after that, for 30 days after it was published.

What the page shows, from top to bottom

• Share report and Download PDF buttons (top right).
• AI insights card: a written read of the 30 days, in three blocks: Highlights, Watch and Recommended next steps.
• Four tiles: Impressions, Likes, Comments, Shares, each the total for the last 30 days.
• Impressions - last 30 days: a line chart, one point per day.
• Top posts: up to 20 posts published in the last 30 days, with the columns Post, Platform, Published, Impressions, Likes and Comments. Click a post's text to open it on the platform.

How the numbers are calculated

• The platforms report running totals per post. For each day, OmniBrand counts only the increase since the previous reading of that post, so a post read on many days is not counted many times. If a platform lowers a figure (for example after removing spam likes), that day counts zero rather than a negative number.
• Days follow the workspace's time zone.
• The four tiles are the sums of the daily figures in the chart window.
• Top posts ranks by each post's latest total. Choose the order in the drop-down next to the title: by impressions, by likes, by comments, by shares or by clicks.
• Test (mock) accounts are left out.
• The window is always the last 30 days up to now; it cannot be changed on this page.

Which platforms report post statistics

• Post statistics come from: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Threads, Bluesky, Mastodon and Reddit.
• Telegram and Google Business Profile give follower counts (see Brand Health) but no per-post statistics here.
• WhatsApp, website chat and email are inbox accounts and have no post statistics.
• Each platform decides what it reports; a platform that does not report a figure (for example shares) shows 0 for it.

Step by step: download the PDF

1. Open /app/analytics.
2. Click Download PDF.
3. The file downloads in the language the app is set to (Arabic PDFs are right-to-left). It contains the workspace name, the AI summary if one was generated for the period, the totals and the top posts.

Step by step: share the report with someone without an account

1. Click Share report (Owner, Admin or Editor).
2. A public link is created for the last 30 days and copied to your clipboard. The page shows Share link copied: followed by the link and (valid 30 days). If your browser blocks the clipboard, it says Share link created (copy it from here): instead; copy the link by hand.
3. Send the link to your client or manager. Anyone with the link can view the report until it expires, without signing in.

Step by step: withdraw a share link

1. Owners and Admins see a Public share links box listing every live link with its creation and expiry dates.
2. Click Revoke next to the link. It stops working immediately.

Step by step: AI insights

1. In the AI insights card, click Generate insights (Owner, Admin or Editor).
2. After a few seconds the card shows a headline and the Highlights, Watch and Recommended next steps blocks, and the line Generated [date] · AI-generated from your figures, review before sharing.
3. The result is saved for the period and language: colleagues who open the page see the same text without spending anything. Click Regenerate for a fresh version.

If something goes wrong

• No metrics yet / No metrics collected in this window yet. → nothing published through OmniBrand in the last 30 days has statistics yet → publish from OmniBrand to an account listed above and wait for the first reading.
• No published posts with metrics yet in Top posts → same cause; Go to content takes you to your content.
• PDF download failed (403) or no Share report button → your role or your member permissions do not include analytics or sharing → ask an Owner or Admin.
• A number looks lower than on the platform → the platform's own page may count activity from before the post was published through OmniBrand, organic and paid together, or a longer period; OmniBrand counts the last 30 days only.
• An account shows nothing → its connection may have expired; check account health.

Good to know

• Generating insights uses one AI generation from your plan when it runs on OmniBrand's AI; on your own AI key it is not counted (see AI providers).
• The AI text is written from your figures only. Read it before you forward it.
• Scheduled email reports (weekly or monthly, to any list of addresses) are set up under Scheduled email reports on /app/settings.
• For follower growth per account, use Brand Health.

Related

• Brand Health dashboard
• Account health and reconnecting
• AI providers and your own key