What the AI features need: included AI or your own key

Every feature marked ✦ in Create, AI Studio, Content, Media, Campaigns and Library sends your request to an AI provider. It can run in two ways.

Your own key

• On a paid plan, the account owner adds a key from OpenAI, Anthropic, Google Gemini or xAI Grok under Settings, AI providers. See AI providers.
• The provider bills you directly. Work done on your own key is never counted against your package; AI Studio shows "Your own key · not counted against the package" only when the model in use (or the one Auto picks) is on a key of the workspace's own: a key that only writes text does not count for pictures or video. If your own key cannot make a video, Media, Create and AI Studio say which provider's key failed and where to check it or choose which AI goes first.
• With your own key, pictures need a provider that can draw (OpenAI, Gemini or Grok). Video needs a provider that can make video. The model list in AI Studio only shows what your keys and your package allow.

Included AI

• Every paid plan includes a number of AI credits per month on OmniBrand's own keys. There is nothing to approve or wait for.
• A new account gets a 3-day AI trial: 20 AI texts and 5 AI images on OmniBrand's AI, with no card. AI Studio shows "Free AI trial: [texts] AI texts · [images] AI images left · ends [date]" (on the 14-day Pro trial "AI in your Pro trial: ..."), and the Create page shows what is left next to its title. Video is not part of the trial. See Plan & usage. The 3 days start when you sign up; until your email address is confirmed the trial is limited to 5 AI texts and 1 AI image (an account made with Google, Microsoft or Facebook is confirmed already), and automatic AI such as bot answers, auto-triage, scheduled report summaries and scheduled Market Watch scans is not part of it.
• AI Studio shows how many are used: "N of M included credits used this month · resets (date)", or "Included credits: unlimited on this package". A package with no included credits says "Your package includes no AI credits · upgrade it under Settings › Plan & usage, or add your own key under Settings › AI providers" (for members who are not Owners or Admins: "... ask an owner or admin to upgrade it or to add an AI key").
• When the month's included credits are used up, purchased credits are used if you bought any. See Top-ups. Package sizes are on Pricing.
• When you have both, Owners and Admins choose in Settings which one is used first; included AI first is the default.

If something goes wrong

• Who sees what: Settings › AI providers and Settings › Plan & usage open only for Owners and Admins. Everyone else sees the messages below with "Ask an owner or admin (of this workspace) to ..." instead of "Add ...".
• The links beside a message, for Owners and Admins: Open Settings › AI providers when the fix is a key. When the package includes no AI credits, or this period's are used up, Open Settings › Plan & usage (upgrade or buy more) comes first, then Open Settings › AI providers.
• "Your account is waiting for its first payment - pay, or start free, in the setup steps (the banner at the top of the app opens them)...": pay for your package, or start free, in the setup steps; AI works at once.
• "Your free account is being checked by our team before it goes live...": this free account is held for a quick check; wait for our email, or choose a paid package in the setup steps to start straight away.
• The buttons in the pop-ups below (Choose a package, Add my own AI key, Buy more credits now, Switch to my own key and continue, See plans & upgrade, Use your own AI key - unlimited) are for Owners and Admins only. Everyone else sees, in their place, "Ask an owner or admin of this workspace to choose a package that includes AI credits, or to add the workspace's own AI key." (or, when this period's credits are used up, "Ask the account owner to buy more credits or upgrade the package, or an owner or admin of this workspace to add the workspace's own AI key."). Buy more credits now works only for the account owner on a paid plan with a saved card.
• The pop-up AI credits are not included in your package ("The [plan] package includes no AI credits on OmniBrand's key. Choose a package that includes them, or add your own AI provider key - credits on your own key are never counted.") with Choose a package and Add my own AI key: your package (the Free plan, for example) has no included AI. Pick a package on Plan & usage, or add your own key; Not now closes it. Where a package does not include AI on your own key, the pop-up names the package that starts AI and offers no key.
• The pop-up Your AI trial has ended, You have used the AI texts of your AI trial or You have used the AI images of your AI trial, with Choose a package and Add my own AI key: the 3-day AI trial is over, or its texts or images are used up. Pick a package on Plan & usage, or add your own key; Not now closes it. Where a package does not include AI on your own key, the pop-up names the package that starts AI and offers no key.
• The pop-up You have used all your AI credits for this month ("The [plan] package includes [N] AI credits a month on OmniBrand's key, and they are used up.") lists, under "You can:", Buy more credits now, Switch to my own key and continue (when the workspace has a key of its own and included AI is used first), See plans & upgrade, Use your own AI key - unlimited and Wait for the new cycle on [date]. After Switch to my own key and continue it says "Done - your own key is in use. Run it again."; if the switch is refused it says "Could not switch to your own key: [reason]". Not now closes it. When the 5 AI texts or the 1 AI image of an unconfirmed account are used, the pop-up is Confirm your email to unlock the full trial (20 texts, 5 images) with Send the link again: open the link we emailed you (it works for 7 days), then try again.
• "AI on OmniBrand's key is paused: this month's platform AI budget is spent. Add your own key under Settings › AI providers to continue now, or try again next month." — OmniBrand's monthly AI budget is used up. Add your own key under Settings, AI providers to continue now.
• "OmniBrand's AI image service is temporarily unavailable, and our staff have been alerted. Try again later, or add your own key under Settings › AI providers to continue now." (or "AI video service", "AI writing service") — the AI provider refused OmniBrand's key for now (out of credit, or the key was rejected). Only that kind of AI stops, and our staff are told automatically. Try again later, or add your own key to continue now.
• "No AI image key is available for this workspace: OmniBrand does not provide AI images here, and the workspace has no key of its own. Add an OpenAI, Gemini or Grok key under Settings › AI providers." — nothing here can draw a picture yet. Add a key that can draw under Settings, AI providers.
• "No AI video key is available for this workspace: OmniBrand does not provide AI video here, and the workspace has no key of its own. Add an OpenAI or Gemini key under Settings › AI providers." — nothing here can make an AI video yet. Add a key that can make video under Settings, AI providers. A video from your own pictures does not need one: 🎬 Create ad video on the Media page.
• "(Provider) has no API key for this workspace. Add one under Settings › AI providers, or choose Auto or another model under Model." — the model you chose under Model belongs to a provider with no key here. Add that provider's key, or choose Auto (best for this) or another model.
• "This period's included AI credits are used up. Buy more under Settings › Plan & usage › More credits, upgrade the package, or add your own key under Settings › AI providers." — the credits in your package for this period are spent (the plan-limit pop-up opens too). Buy more under More credits on Plan & usage, choose a bigger package, add your own key, or wait for the reset date shown in AI Studio.
• "This package includes no AI credits on OmniBrand's key. Add your own provider key under Settings › AI providers, or upgrade the package." — your package has no included AI (see the pop-up above).
• A picture or video is never replaced by a sample: when no AI model can make it, you see one of the messages above instead. (On OmniBrand's own test and demo systems a sample picture can appear; it is a dark card that says "OmniBrand · AI image placeholder" and is not a real picture.)
• "AI generation failed (…). Please try again in a moment." (or "AI rewrite failed", "AI hashtags failed", "AI ideas failed") — the included AI provider did not answer. The credit it would have used is given back, so nothing is counted. On your own key the message shows the provider's reason instead.
• A video on included AI that the provider could not make fails: the bell shows AI video generation failed ("(your words)" could not be rendered. Try again; if it fails again, contact support. Your AI credits were returned.), and its credits are given back.
• AI Studio says No AI provider is connected yet with Add an AI key in Settings — nothing can run until a key is added or included AI is enabled.
• "No image model is available yet. Add an OpenAI, Gemini or Grok key under Settings › AI providers." (for video: "No video model is available yet. Add an OpenAI or Gemini key under Settings › AI providers."; and likewise "No chat and text model ..." and "No speech-to-text model ..." with the providers that can do that work) — neither your package nor your keys can do that kind of work here. Owners and Admins get Open Settings › AI providers beside it; everyone else reads "... Ask an owner or admin of this workspace to add an OpenAI, Gemini or Grok key under Settings › AI providers." (with the providers for that kind). Until a model is available, Send in AI Studio and ✦ Generate in Create's Generate an image stay grey (pointing at this line, they say "Nothing can make this yet: no model is available for images."), and their format and count choices are hidden.

Good to know

• A campaign plan on the Campaigns page counts as 3 credits when it runs on included AI.
• On OmniBrand's included AI, each action counts by what it costs: an AI text (a caption, a rewrite, hashtags, ideas, an AI Studio chat answer, a reply suggestion) is 1 credit, an AI picture 2 (4 with High quality, where the model offers it), and an AI video 2 credits a second. In Market Watch, reading a page's screenshots counts 2 and a search the AI fills in on a website counts 5. Work on your own AI key is never counted.
• The AI writes from your brand profile when Brand voice is on, so tone and banned words apply without repeating them.

Related

• AI providers
• Top-ups
• Plans