Workspace timezone and link tracking

Both cards are on Settings, section General (/app/settings). They apply only to the workspace you have open; its name is shown under the Workspace card title ("Settings for ..., the workspace you have open."). Only an owner or admin can change them; everyone else sees the values greyed out with "Only an owner or admin can change the timezone." or "Only an owner or admin can change link tracking."

Timezone

Everything scheduled in the workspace runs on this zone: posting queues and slot times, the daily digest, best-time-to-post suggestions, evergreen recycling and Market Watch drafts. A new workspace starts in the time zone of the device it was created on: your first workspace in the zone of the device you signed up on (Sign up, or Continue with Google, Continue with Facebook or Continue with Microsoft on the sign-up page, /signup), and each workspace added with Create on the Workspaces page (see Good to know below) in the zone of the device you added it from. If the browser does not report a zone it starts on UTC. Check it once when you begin, especially if you signed up while travelling.

1. Open Settings, section General.
2. In the Workspace card, open Timezone and pick your zone. Each entry shows its current offset, for example Asia/Tokyo (+09:00). Cities are listed under their current names: Asia/Kolkata, Europe/Kyiv, Asia/Ho_Chi_Minh, Asia/Kathmandu, Asia/Yangon, America/Nuuk. A zone your device reports under an old name (such as Asia/Calcutta) is saved under its current one (Asia/Kolkata), and a workspace saved earlier under an old name shows the current name selected, listed once; it is the same zone, and nothing changes until you save a different one.
3. Nothing changes yet: a box under the list asks "Change the timezone from (current zone) to (new zone)? Posting queues and slot times, the daily digest, best-time suggestions and recycling move to the new zone for everyone in this workspace." Click Save timezone to apply it, or Keep (current zone) to leave it as it was. Once saved, "Timezone saved" appears under the list with Undo (back to (previous zone)): click it to put the previous zone back.
4. Shortcut: if your computer is in a different zone from the workspace, the card says "Your device is in ..." with a Use my device timezone button. Clicking it picks your computer's zone in the list; click Save timezone to apply it.

Currency for WhatsApp message costs

The Estimated cost box in WhatsApp broadcasts opens in this currency. It is for display only: Meta bills your WhatsApp Business account in that account's own currency. When OmniBrand has no Meta price list in the chosen currency, the estimate converts Meta's USD prices at a dated exchange rate and says so under the total (see WhatsApp costs, limits and free windows).

1. Open Settings, section General.
2. In the Workspace card, open Currency for WhatsApp message costs and pick USD, EUR, GBP, INR, IDR, SAR or AED. The setting shows once a WhatsApp number is connected.
3. The change saves at once; "Currency saved" appears under the list. Under it, in the same card, Post languages lists the app's languages: tick up to 4 that this workspace posts in (each tick saves at once, "Saved. This workspace posts in [languages]."). Create then offers ✦ Translate into [language] for each of them other than your app language, and ✦ Write it also writes the post in the first of them. With none ticked, Create offers no translation.

Link tracking

When it is on, every link in a post gets UTM parameters at the moment it is published, so your web analytics show which platform, campaign and post brought each visit. The post itself is stored as you wrote it. TikTok posts are the exception: TikTok wants the caption posted exactly as its preview showed it, so links in a TikTok caption get no UTM parameters.

1. Open Settings, section General, card Link tracking.
2. Switch on Add UTM parameters to published links.
3. Choose the options below. Each change saves at once and "Link tracking saved" appears.
4. Check the line Example of a published link: it shows exactly what a link will look like. While tracking is off it shows the link without parameters and says "Tracking is off: links are published as written."

Fields and options

• Timezone: an IANA zone name, exactly as the list shows it (Europe/London, Asia/Dubai...). Required; starts as the zone of the device the workspace was created on (under its current name), or UTC when that is unknown.
• Currency for WhatsApp message costs: USD, EUR, GBP, INR, IDR, SAR or AED. Default USD. A market whose price OmniBrand has not entered in that currency (and cannot convert from USD) shows Price estimate unavailable for [market] / [category] in [currency] (N recipients) in the estimate.
• Add UTM parameters to published links: on or off. Off by default.
• utm_campaign comes from: Campaign name (or post title), The post title, or Nothing. With Campaign name (or post title), a post that is in no campaign uses its title.
• utm_content: Short post id (a short id of the published post, so the same link posted to two platforms stays apart in your analytics), or Nothing.
• utm_medium: free text, up to 40 characters. Usually "social"; change it only if your analytics expect another value. Leaving it empty puts back "social".
• utm_source is always the platform name (for example instagram) and cannot be changed.

Good to know

• A link that already carries utm_ parameters is published as written.
• Times you see on screen are shown in your computer's timezone; the workspace timezone decides when automatic things (queues, digests, recycling) run.
• Workspaces themselves are created, switched (Switch to; the one you are working in carries the Current badge), renamed (Rename on the row, for Owners and Admins), archived and deleted on Workspaces (/app/workspaces); see Your data, workspace deletion and account deletion for archiving and deleting. When every workspace your plan allows is in use, the page shows "Your (plan) plan includes (n) workspaces. To add another, archive one you no longer need, or upgrade your plan." instead of the New workspace name box: archive one you no longer use (archived workspaces do not count) or click Plan & usage.

Related

• The Settings page
• Scheduling posts
• Queues