First comment: hashtags and links in a comment under the post

OmniBrand can post a First comment on your post right after it goes live. Put hashtags, links and calls to action there, and the caption stays clean. You write it on Create with the post, or later on the post's page in Content.

Where it works

• Instagram (coming soon; business and creator accounts): up to 2,200 characters. OmniBrand waits until Instagram serves the new post before commenting, so on a Reel the comment can appear a minute or two after the post.
• Facebook Pages (coming soon): up to 8,000 characters.
• LinkedIn, profiles and Company Pages: up to 1,250 characters.
• X, Threads (coming soon), Bluesky and Mastodon: the comment goes out as a reply under the post, from the same account (X 280 characters, counted the way X counts; Threads 500; Bluesky 300; Mastodon 500).
• YouTube: up to 10,000 characters, on a Public or Unlisted video. YouTube takes no comments on a Private video, so Pre-flight refuses a first comment there: "YouTube does not take comments on a private video. Make the video Public or Unlisted, or remove the first comment."
• Reddit (coming soon): up to 10,000 characters.
• Not on TikTok, Pinterest, Google Business Profile or Telegram: those platforms do not let apps comment, so Create shows no box for them.

Step by step on Create

1. Open Create, write the post and pick the accounts under Post to.
2. Find First comment above When. Each picked account that can take one has its own box, First comment · (account).
3. Type the comment. The counter, for example 24/2200, shows the characters used and that platform's limit. Over the limit the counter turns red, the line "(platform): the first comment is (length) characters; (platform) takes up to (limit)." appears, and Pre-flight refuses the post until you shorten it.
4. Optional: press Add hashtags to add a hashtag group saved in Library ("Pick a hashtag group saved in Library to add to the first comment."). Tags already in the comment are not repeated.
5. Optional: with two or more accounts, press Use for all accounts to copy this comment into every other account's box.
6. Check the preview: the comment shows under the post as First comment (Reply on X, Threads, Bluesky and Mastodon).
7. Schedule or publish as usual. Until you send, the comment is kept in the draft on this device with the rest of the post.

After the post goes live

• OmniBrand posts the comment a few seconds after the post (about 30 seconds on Instagram and a minute on YouTube, while the platform finishes processing the post).
• On the post's page (open the post from Content), each account's row shows First comment with the comment and where it stands: "Posting the first comment shortly.", "Posting the first comment…", or "First comment posted." with View comment, which opens it on the platform.
• If the platform is busy, OmniBrand tries again by itself, up to 5 times over about an hour. The row then says "First comment not posted yet ((reason)). Trying again (time)."
• If it still cannot post it, the post stays Published and the row says "First comment not posted: (reason)", with Details (the platform's own words) and Post comment now, which members with the Publish task can press. You also get a "First comment not posted" notification, in the bell and by email, like a post that failed to publish. On Facebook and Instagram, while their first comments are coming soon, the reason says so and there is no Post comment now; the notification says first comments there are coming soon.
• When the reason says the platform did not confirm the comment, it may have been posted: check the post on the platform before you press Post comment now, so the comment does not appear twice. OmniBrand never posts the same first comment twice by itself.
• A comment that failed can be corrected before you send it again: press Edit first comment, change it, press Save first comment, then Post comment now. A comment that was posted is changed or deleted on the platform itself.

Change it before the post goes out

• On the post's page, Add a first comment or Edit first comment opens the box; Save first comment keeps it and Remove takes it off. On a post waiting for approval or already approved, saving sends that account's row back to Draft, so it is checked and approved again with the new comment: "First comment saved. The post went back to Draft, so it is checked and approved again with the new comment."
• A scheduled post is locked: "Unschedule the post (click it on the Calendar, then Unschedule) to change its first comment."

Permissions

• Commenting needs its own permission on most platforms: Facebook Pages pages_manage_engagement; Instagram instagram_manage_comments (connected through a Facebook Page) or instagram_business_manage_comments (connected with Instagram login); LinkedIn w_member_social (profiles) or w_organization_social (Company Pages); Threads threads_manage_replies; YouTube youtube.force-ssl; Reddit submit. X, Bluesky and Mastodon need nothing beyond the connection.
• Accounts connected without that permission get no box on Create. One line under First comment names them all: "No first comment on (accounts): connected without the permission to comment." Owners and admins get one Reconnect link after it, which opens Accounts; reconnect each account there and allow every permission it asks for. Other members see "Ask an owner or admin to reconnect it and allow comments." Facebook and Instagram are the exception while their comments are coming soon: Meta has not approved those permissions for OmniBrand yet, so Create shows them as coming soon, and reconnecting does not add them.

Schedule posts from a spreadsheet

• The import file has an optional firstComment column, the sixth column of the file from Download CSV template. Its text becomes that row's first comment and is checked like a comment typed on Create. See Schedule posts from a spreadsheet.

Stories

• A Story takes no first comment. When an Instagram or Facebook account's Post as is set to Story, its First comment field says Not used for a Story and nothing is posted under the Story, even if you had typed a comment before switching. When every account is set to Story, the whole box is one line, First comment isn't used for Stories; what you typed comes back when an account switches back to Post.