The brand profile (Brand Brain)

The Brand Brain screen (/app/brand, sidebar Set up, Brand Brain, the same name as its heading) holds who the brand is and how it writes. Every AI feature (the Create buttons, AI Studio, suggested replies and the rest) reads this profile, so you never have to repeat it in a prompt. Each workspace has its own profile, so an agency keeps every client's voice separate.

The screen has two tabs: Profile (this article) and Brand Intelligence (see Brand Intelligence).

Before you start

• Everyone in the workspace can read the profile.
• Saving a draft needs permission to create content (Owner, Admin, Editor by default). The Brand Brain entry is in the sidebar for everyone who can save a draft (Owners, Admins, and Editors or anyone else given Content, Create); approving a version and the website and social readers stay with Owners and Admins.
• Approving a version, Auto-fill from website, analysing posts and the Brand Intelligence tab are for Owners and Admins.
• A Viewer, Reviewer or Agent sees the fields greyed out.

Step by step

1. Fill in or correct the fields below (or let OmniBrand draft them, see Auto-fill the brand profile).
2. Click Save as new draft version. The notice says "Saved as draft v[version]" and the badge at the top shows "Draft v[version] - not approved yet". Leaving the page (a link, the sidebar, reload or closing the tab) with changes you have not saved first asks "Leave this page? What you typed here has not been saved and will be lost." Choose Cancel to stay, then save.
3. An Owner or Admin opens Version history at the bottom and clicks Approve on that draft. The notice says "v[version] approved - AI now uses it" and the badge shows "AI uses v[version] (Approved)". Changes you had not saved yet stay on screen.

Fields and options

None of the fields is required; fill in what you know. For list fields ("chips"), type a value in add… and press Enter or a comma (or click elsewhere) to add it; click × on a chip to remove it.

• Brand name: the name the AI uses for you. It cannot be a web address: with https://, www. or a page path (such as youtube.com/shorts/...) in it, "Enter a name here, not a web address." shows in red under the field and nothing is saved until you change it.
• Audience: who you talk to, in a sentence or two (for example "owners of small cafés in the city centre, 25-45").
• Tone words: two to five adjectives for your voice (for example friendly, bold, playful). Click in the field to open the list of suggestions, the same as How you want to sound in the setup wizard: type in the box ("Search or type your own") to narrow it, then click one or press Enter on it. Words of your own are added with Enter or a comma. The field takes up to five.
• Banned words: words the AI must not use (shown in red).
• Value propositions: the reasons to choose you, one per chip. This is the list the setup wizard fills from What you sell or offer, and it offers the same list of business types to pick from (type in the box to search); your own words work as well.
• Max hashtags per post: a whole number, 0 or more (a new profile starts at 4).
• Banned hashtags: hashtags never to use (in red).
• Emoji policy: how to use emoji, in words (a new profile starts with "sparing", in the language you use OmniBrand in).
• CTA style: how posts ask the reader to act (starts with "soft invite").
• Language style: how sentences read (starts with "plain, active voice").
• Sample captions: a few real captions in your voice, one per chip. The AI imitates them.

Versions and which one the AI uses

• Every save, auto-fill or analysis creates a new version (v1, v2, v3...). Nothing is overwritten, so you can always see the history.
• Version history lists each version with its date and status: Draft, Approved or Archived. "No versions yet" until the first save.
• Only one version is approved at a time. Approving a draft archives the previously approved one.
• The AI writes with the latest Approved version. If no version was ever approved, it uses the latest draft. So after the first approval, a newer draft has no effect until someone approves it.
• The badge at the top tells you where you stand: "AI uses v[version] (Approved)", "Draft v[version] - not approved yet", or "No brand profile yet". A brand profile that has never been in use shows Not in use yet instead, and an Owner or Admin sees the box Use this brand profile ("The AI writes your posts with your brand profile once you put it in use. ..."): click Use this brand profile and what is on screen is saved if you changed it, then put in use ("Your brand profile is in use. The AI writes with it from now on."); saving there says "Saved. Click Use this brand profile so the AI writes with it." Once a version has been in use, drafts and Approve work as described above. If the profile could not be read just now, the page shows "We couldn't load this page" with Try again in place of the form instead (not "No brand profile yet"), so an empty version cannot be saved over yours. While the profile is loading, grey placeholders stand in for the form: nothing can be typed or saved until your current profile is on screen.

If something goes wrong

• "Only DRAFT versions can be approved (this one is ...)": that version is already approved or archived; reload the page.
• You changed the profile but the AI still writes the old way: your change is a draft; an Owner or Admin must click Approve on it.
• The fields are greyed out and there is no save button: your role cannot edit the profile; ask an Owner, Admin or Editor.

Good to know

• The setup wizard's first step, Your business, saves Business name, What you sell or offer, Who your customers are and How you want to sound as a new version and puts it in use at once (nothing to approve); everything else in the current profile is carried over unchanged. Opened again, the step starts from the profile in use. See The setup wizard: your first post in four steps.
• Apply to brand profile on the Brand Intelligence tab also creates a new draft, from the latest approved version plus the report's audience, content pillars and tone.

Related

• Auto-fill the brand profile
• Brand Intelligence
• Quick create
• AI Studio
• AI providers