Evergreen recycling: re-posting your best posts automatically
Mark versions as evergreen and OmniBrand re-schedules your best-performing one, at most once a day, on the spacing and times you set.
Evergreen recycling re-posts content that stays relevant, such as tips, FAQs or product basics, without you scheduling it again. It is set per workspace by an Owner or Admin under Settings, Evergreen recycling (/app/settings#recycling).
Before you start
- The post must have been published at least once on that account. Only proven content is recycled.
- Mark the version as evergreen: open the post in Content, edit the version and tick Evergreen (eligible for automatic recycling).
Step by step
- Open Settings, then Evergreen recycling.
- Turn on Enabled.
- In Days before a post is repeated, enter the minimum number of days before the same post may go out again (1 to 365; 30 at the start).
- In Recycled posts per week, enter the most recycled posts per rolling seven days (1 to 7, since at most one recycled post goes out per day; 3 at the start).
- In Time slot preference, choose Best time slot (your best-performing weekday and hour) or Fixed time; for Fixed time, set the time of day in Fixed posting time (zone), which names the workspace time zone it is read in (10:00 at the start).
The two numbers and Fixed posting time are saved when you leave the box or press Enter; Enabled and Time slot preference are saved as soon as you change them. "Saved ✓" under the settings confirms each save.
What happens next
- OmniBrand checks every hour. It schedules at most one recycled post per day in the workspace (the day in the workspace time zone), and no more than your weekly maximum.
- It picks, among the evergreen versions that qualify, the one with the most likes, comments and shares, and schedules it on the account where it did best.
- The time is the next Best time slot or the next occurrence of your Fixed time, in the workspace time zone. With too little history, default best times are used.
- The recycled post goes straight to Scheduled; it appears on the Calendar and in Records.
- Owners and Admins get a notification "Queued a recycled post" with the time and a link to the post, where it can be cancelled.
Which versions are skipped
- Versions edited since they were last published. Recycling skips the approval step, so it only re-posts text that was approved and published. Publish the edited version once the normal way; after that it can be recycled again.
- Versions that have another post waiting (draft, awaiting approval, approved, scheduled or publishing).
- Versions that ever failed to publish.
- Versions posted fewer than your Days before a post is repeated ago.
- Accounts whose connection the platform revoked.
- Nothing is recycled in an archived workspace or while the account is suspended. Stories are not recycled: a Story would go out again as a feed post.
If something goes wrong
- Nothing is recycled: check that Enabled is on, that at least one version is ticked Evergreen and has been published, that it was last posted longer ago than your minimum, and that it has not been edited since it was published.
- A recycled post you do not want: open the post from the notification link, or click it on the Calendar and choose Unschedule.