Brand Intelligence: audit your content

The Brand Intelligence tab on the Brand screen ("Brand & content intelligence") audits your connected accounts' recent posts, and optionally your website, to map your brand, content pillars, what performs, gaps, and a recommended calendar. Only Owners and Admins see this tab.

Before you start

• At least one connected account in the workspace.
• It "Costs 3 AI credits" when it runs on OmniBrand's AI key; with your own provider key, your provider bills you instead. See AI providers.
• "Analysis quality depends on how much post history each connected account exposes via its API - some platforms share only recent posts or limited insights."

Step by step

1. Open Brand Brain, then the Brand Intelligence tab.
2. Optional: tick Also analyze my website and type the address (for example https://your-brand.com).
3. Click Run analysis (Re-run analysis once a report exists). It shows Analyzing… while it works; OmniBrand reads recent posts from up to 8 connected accounts.
4. The notice says "Analyzed [n] posts (report v[version])." plus "[n] accounts returned none." if some had nothing.
5. Read the report (sections below).
6. To use it: click Apply to brand profile and/or + Add to content on calendar ideas.

The report

The header shows Report v[version]. Then, where the AI found something:

• Summary, Industry, Target audience
• Content pillars: the themes you post about.
• Tone: how your posts sound.
• Posting patterns: when and how often you post.
• Top-performing themes
• Gaps & opportunities
• Improvement suggestions
• Competitor style notes and Ad creative observations
• Recommended content calendar: cards, each with a format, a platform, a theme and why. + Add to content creates a content item named "[theme] ([format] · [platform])" in Content; the button then shows Added ✓.

The last report is kept and shown when you come back to the tab.

What happens next

• Apply to brand profile creates a new Draft version of the brand profile: the latest approved version, with the report's target audience, content pillars (as value propositions) and tone (as language style). "Saved as draft v[version]. Review it in the Profile tab." Approve it there for the AI to use it.
• Ideas added to Content are ordinary content items: open them to write and schedule the posts.

If something goes wrong

• Some accounts need reconnecting: "[account] ([platform]) — reconnect to grant Page read permissions for post analysis." Click Reconnect to enable post analysis →, reconnect on Accounts accepting every permission, then run again.
• "Connect at least one social account first (Accounts page)."
• "Nothing to analyze: no recent posts could be read and there is no website text." (or "Nothing to analyze yet: reconnect the accounts listed below to allow reading their posts, or add your website.") Post something first, or tick Also analyze my website. A box Not analyzed: under it names each account and why, for example "Acme (Instagram): no recent posts could be read". The reasons are: "reading posts is not available for this channel yet", "no recent posts could be read", "reconnect it to allow reading its posts" (with Reconnect to enable post analysis →) and "the platform did not answer; try again later". The same box appears after a run for accounts that gave nothing.
• "This workspace is archived - unarchive it to make changes": unarchive it on Workspaces.
• "This package includes no AI credits on OmniBrand's key...": add your own key or upgrade.
• "The analysis could not be completed right now. No AI credits were used. Please try again in a few minutes.": the AI provider did not answer or sent an incomplete report; the 3 credits were given back. Run it again later.

Related

• The brand profile
• Auto-fill the brand profile
• Content
• Analytics